THE 20TH ANNIVERSARY OF NATIONAL CURRY WEEK!
October 26, 2018
Meet The Judges
January 11, 2019

Sarah to Judge the World Food Innovation Awards 2019

https://www.foodbev.com/worldfoodinnovationawards/

Sarah Ali Choudhury headshotHow excited am I to be a judge for The globally acclaimed World Food Innovation Awards 2019…..VERY! 

One of the things I’ve noticed with some amazing people and their incredible products or ideas is their self-doubt. Winning an award is prestigious and gives you kudos, tangible business results, it raises your profile, gains you new stockists and new clients and that’s exactly why you must enter.  

Entering the WFIA19 is the most dynamic way to enhance the promotion of your food brand to ensure it gains global recognition.

With 27 prestigious awards and an iconic media package which will elevate your innovation to the next level, here’s what im looking for…..

•A Degree of innovation

Is the concept new and does it supplement an existing product with a new desirable quality?

•Functionality

Does it fulfil all requirements of handling, usability, safety, and maintenance? Does it fulfill a need?

•Differentiation

How is the “ready to launch” product different from existing marketing offerings? Is the difference positive and does it add value?

•Aesthetic quality

Is the “ready to launch” product’s form pleasant to look at?

•The story behind the product

Of course you would want your entry to stand out from the competition. A process that’s a world away from what most people imagine it to be. Innovation is the wellspring of change with a constant supply of clever and creative.  Tell me your stories to support your innovation because this gives your product marketing edge therefore increasing the saleability. 

What an amazing opportunity for any business, any brand and anyone who is looking to go the next level. 

Wishing all the participants the best of luck. Believe in yourself and believe in your brand….. go for it!

World Food Innovation Awards 2019

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